Our Story

Rooted in Tradition. Worn with Pride.

VellieWear began with a simple idea: to take something deeply familiar and proudly South African, and reimagine it into something fresh, elegant, and full of meaning. Inspired by the classic vellie—the trusted leather shoe worn for generations—we’ve turned this iconic symbol into something beautifully wearable: handcrafted leather earrings that carry a story.

For many of us, vellies bring back memories. The scent of leather on a farm porch. Dusty roads in the Karoo. Sundays under the sun, surrounded by family. They’re a reminder of a way of life—simple, grounded, and full of soul.

At VellieWear, we’ve captured that feeling and transformed it into something you can wear every day.
Something beautifully made. Something that says, “I remember where I come from.”

Crafted with Soul. Made to Last.

Each pair of VellieWear earrings is made from genuine leather, just like the vellies themselves. Our leather is soft, strong, and full of character—just like the women who wear it.

We work with skilled South African manufacturers who take pride in precision, quality, and timeless design. From classic tones to bold colours, every collection is created to reflect the spirit of our land and the strength of our people.

Whether worn with boots on a road trip or styled with your favourite outfit for a night out, VellieWear earrings are more than accessories—they’re a connection to something real.

Proudly South African. Designed for Women Who Know Who They Are.

VellieWear isn’t just about looking good—it’s about feeling proud.
Proud of your roots. Proud of your style. Proud of where you’re going.

We exist to celebrate women who carry strength with grace. Women who know who they are and aren’t afraid to show it. Women who wear their story.

Thank you for choosing VellieWear.
We hope every pair makes you feel bold, beautiful, and deeply connected.